Megastar is a global digital talent application which is reinventing the high-stakes talent showcase for the mobile age. As the lead product designer, my responsibilities were to drive the UX, UI, and visual design efforts.
The main challenge of this product was to keep users engaged for a long period of time. We saw that most of the users came to the app to vote for performers and then leave. One solution that was introduced to address this retention issue was a daily engagement reward (every time a user votes, they are then entered into a daily raffle for prizes).
Lead Product Designer
UX, UI and Visual
iOS, Android, Web