Redesign of the "Select Discount" step inside a deal builder tool. Deal Builder is a self service tool that allows new customers (merchants) to create a groupon deal online. The main goal of this redesign was to increase conversion (Groupon Deals created) while maintaining discount levels and lower the drop-off rate at this specific step.
From the research it was clear that business owners need a more flexible way to choose the discount and have a clear understanding of all financial applications. Merchants wanted to know how much the client is paying for the offering, how much Groupon is taking and what is the actual profit point.
The solution introduced a more playful way to interact with the widget and allowed the user to easily change the discount rate by sliding across two sides. A smiley was added to indicate the "sweet spot" area in green which showed the most optimal discount settings for that kind of business. The merchant was guided to choose the recommended percentage and have all the financial information in one area, easy to understand. It was essential to clearly communicate that a low discount will result in a not so attractive deal but also a high discount can bring a financial loss.User testing was conducted using prototype and the results were very positive. Merchants love the new way to choose the discount levels, they thought it was playful, clearly communicated and they kept the discount levels within the recommended zone.
As a results of this redesign, We increased conversion by 6 percentage points while maintaining discount levels.