PLEDGECAMP

Brand Identity for an early stage crowdfunding start-up that uses blockchain technology to promote trust and cooperation between backers and creators.

During the brand strategy session with the founder it was decided that the visual should revolve around the idea of pledging as it fully represents the essence of the service, which is support, trust and dedication.

The challenge was, how do we communicate an abstract idea such as "pledging". After some research I realized that a "pledge ribbon" is frequently used to symbolize support in a cause, basically it is "two sides" that create an intersection of unity, trust and dedication. And that's what you see in the letter "P" bellow.

Website: www.pledgecamp.com
Branding
Jun 2018

Projects

Branding
iOS - UX, UI & Visual Design
iOS, Android - UX, UI & Visual Design
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UX, UI & Branding
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Responsive Web Design
Responsive Web Design
UX, UI & Visual Design
Branding
UX, UI & Visual Design
Responsive Web Design
Graphic design
Website Design
Graphic Design
Graphic Design & animation
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Branding & Motion Graphics
Branding
UX, UI & Visual Design
UX, UI & Visual Design