Resume
Igor Ginzburg
Senior Product Designer, AI-Native
Santa Rosa, CA/ +1 415 539 8508/ ginzburgigor@gmail.com/ igorginzburg.com/ linkedin.com/in/igorginzburg
Principal Product Designer with 15+ years delivering digital products at scale. Led AI-powered design workflows that cut prototype time from weeks to days and drove a 60% increase in onboarding and engagement for Kyndr, while shipping products used by millions for Adobe, Walmart, and Groupon. Partners with growth-stage startups and enterprise teams to simplify complex problems, accelerate roadmaps, and ship products that move the business forward.
Core Competencies
Professional Experience
Flowform LLC Founder & Principal Product Designer
- Founded a boutique design studio embedded as a founding-style design and product partner with growth-stage and enterprise teams.
- Shipped end-to-end product work for 20+ clients including Walmart, Adobe, Kard (fintech), WarrCloud (auto warranty SaaS), and MyUS, driving launches, accelerating roadmaps, and unlocking new revenue surfaces.
- Elevated product quality by aligning user needs, business goals, and technical feasibility, moving clients from fragmented flows to scalable, conversion-ready experiences.
- Compressed design-to-production cycles by integrating AI-powered workflows, vibe coding, and rapid prototyping, turning ideas into testable products in days rather than weeks.
- Built design systems and operational structure that raised design maturity and gave client teams a foundation to grow on.
Megastar Lead Product Designer
- Owned end-to-end UX, UI, and visual design for a global mobile talent competition platform launching on iOS and Android.
- Established the visual design system and brand identity that anchored the cross-platform launch and supported early user acquisition.
- Shaped product flows that drove engagement and retention across a global creator audience.
Groupon Product Designer
- Redesigned the merchant onboarding experience for the Self-Service Deal Creation Tool, removing friction and significantly increasing merchant sign-ups.
- Reshaped the end-to-end onboarding flow, replacing a sales-led intake with a smooth self-serve path that reduced drop-off and freed up sales operations.
- Designed Merchant Pages and Groupon To Go delivery experiences, expanding the company's B2B and on-demand footprint.
SmartRecruiters Product Designer
- Designed enterprise recruitment workflows: social integrations, news feeds, notifications, messaging, and job lists, supporting customer expansion across global HR markets.
- Translated complex business requirements into intuitive experiences that drove enterprise adoption.
Earlier Experience
- Lead UX, UI & Visual Designer at YouWowMe (WowApp), shipping cross-platform Mac, Windows, iOS, and Android experiences and the full brand system from zero to launch.
- Senior GUI Designer at AOL / ICQ Instant Messaging, leading UI and visual design for ICQ 7.0 (millions of users globally) and managing designers across Windows and Mac.
Selected Project
Kyndr 0-to-1 Social Media App
- Designed a new social media app end-to-end, defining the visual system, core product flows, and brand identity.
- Redesigned onboarding and shipped community engagement features, lifting onboarding and engagement rates by 60%.
- Scaled the product's UX architecture to support sustained engagement and continued user growth.
Tools, Education & Languages
Tools
Figma (Expert), Claude / Claude Code, Codex, ChatGPT, Webflow, Adobe Creative Suite, HTML / CSS / Tailwind
Education
B.A. Interactive Product Design & Visual Communication, Shenkar College of Engineering & Design, Israel (2008)
Languages
English (Professional), Hebrew (Native), Russian (Native)
Recognition
EUROPRIX Multimedia Top Talent Award, Nominee. Top 21 of 278 global candidates (Chefi project). Featured by Reuters and international media for innovative mobile interaction design.