Hi, I’m Igor.

As a kid, I drew constantly. That eventually led me to study Design, and then into tech, where I’ve spent the last 15+ years designing digital products.

I’ve worked across Israeli and US tech, from early-stage startups to large companies, as a designer, design lead, freelancer, and one-person design team. But titles and years only tell you so much.

What I really love is the act of creation, specifically bringing a thought into physical (or digital) existence. It’s definitely a challenging but also rewarding journey. The rollercoaster is real, and I love the ride. It’s basically an act of birth that starts with exploration, bouncing ideas around, trying things, changing direction, and watching something slowly take shape.

That moment when an idea becomes real still gets me.

The people matter.

Over the years, I’ve realized that a great project or idea will only go as far as the energy of the people working on it. It’s work done together, with the right vibe, by people who care about what they’re making. Who bring ideas. Who challenge each other. Who take the work seriously without taking themselves too seriously.

There’s a certain energy when a small group of people is genuinely invested in making something great together, and that’s where I do my best work.

When I care, I go deep. I research, explore, prototype, obsess over details, and learn whatever I need to learn. I move between product thinking, UX, visual design, motion, and code.

I love the feeling of putting something into the world that solves a real problem, and maybe just makes someone smile.

A little more about me.

I grew up in Belarus, moved to Israel as a kid, and eventually made my way to California. Different places, languages, cultures, and people have shaped a lot of how I see the world, and probably how I design, too.

I speak English, Hebrew, and Russian.

These days, outside work, I focus on family, personal projects, staying active, and coffee.

I’m endlessly curious about technology, visual and motion art, psychology, philosophy, and AI. AI has completely changed how I work. I use it to research, explore, prototype, build, and move from an idea to something real much faster.

But the part I care about most is still human. Taste. Judgment. Empathy. Curiosity. Knowing what matters and caring enough to make it good.

What I’m looking for.

To solve interesting problems with solid people.

I lean toward a less traditional client/vendor relationship. For me, it’s more about becoming part of the team, even if I’m only there for a while.

If you need a solid design partner, tell me what you’re building and what challenges you’re facing, and let’s see if there’s a good fit.

I currently have room for one more project.
If this message is still here, I probably still do.

Professional Experience

Flowform LLC Founder & Principal Product Designer

2017 – Present / Santa Rosa, CA
  • Founded a boutique design studio embedded as a founding-style design and product partner with growth-stage and enterprise teams.
  • Shipped end-to-end product work for 20+ clients including Walmart, Adobe, Kard (fintech), WarrCloud (auto warranty SaaS), and MyUS, driving launches, accelerating roadmaps, and unlocking new revenue surfaces.
  • Elevated product quality by aligning user needs, business goals, and technical feasibility, moving clients from fragmented flows to scalable, conversion-ready experiences.
  • Compressed design-to-production cycles by integrating AI-powered workflows, vibe coding, and rapid prototyping, turning ideas into testable products in days rather than weeks.
  • Built design systems and operational structure that raised design maturity and gave client teams a foundation to grow on.

Megastar Lead Product Designer

2016 – 2017 / Oakland, CA
  • Owned end-to-end UX, UI, and visual design for a global mobile talent competition platform launching on iOS and Android.
  • Established the visual design system and brand identity that anchored the cross-platform launch and supported early user acquisition.
  • Shaped product flows that drove engagement and retention across a global creator audience.

Groupon Product Designer

2014 – 2016 / Palo Alto, CA
  • Redesigned the merchant onboarding experience for the Self-Service Deal Creation Tool, removing friction and significantly increasing merchant sign-ups.
  • Reshaped the end-to-end onboarding flow, replacing a sales-led intake with a smooth self-serve path that reduced drop-off and freed up sales operations.
  • Designed Merchant Pages and Groupon To Go delivery experiences, expanding the company’s B2B and on-demand footprint.

Earlier Experience

2008 – 2013
  • Lead UX, UI & Visual Designer at YouWowMe (WowApp), 2012 – 2013, shipping cross-platform Mac, Windows, iOS, and Android experiences and the full brand system from zero to launch.
  • Senior GUI Designer at AOL / ICQ Instant Messaging, 2008 – 2011, leading UI and visual design for ICQ 7.0 (millions of users globally) and managing designers across Windows and Mac.

Industries

Download resume (PDF)