Igor Ginzburg
I’m a designer who works across three things I love: digital design, graphic design, and motion design.
Digital design is the product side. I’m drawn to the innovation and the technology of it. Graphic design is about visual communication, telling a story and saying something through the visuals. Motion design is the most emotional of the three, a way of bringing a story to life over time.
How I design: with narrative in hand. I believe everything we make carries meaning, something looking to be expressed through it. I see myself as a vessel for what’s coming through, whatever the medium.
For over a decade I’ve worked with teams on digital experiences, launched products, produced events, and created motion design. I’m the kind of person who figures things out and gets it done. What matters most to me is the team I work with and holding the bar high.
I started out in tech, creating products used by millions. Later I opened my own practice so I could focus on projects that genuinely excite me.
I like putting myself in situations of contrast. I’m always up for learning new skills, chasing new ideas, evolving, and understanding more about myself, the world, and the people in it.
I believe we’re all here to tell a story. This is me telling mine, through my work.
Professional Experience
Flowform LLC Founder & Principal Product Designer
2017 – Present / Santa Rosa, CA
- Founded a boutique design studio embedded as a founding-style design and product partner with growth-stage and enterprise teams.
- Shipped end-to-end product work for 20+ clients including Walmart, Adobe, Kard (fintech), WarrCloud (auto warranty SaaS), and MyUS, driving launches, accelerating roadmaps, and unlocking new revenue surfaces.
- Elevated product quality by aligning user needs, business goals, and technical feasibility, moving clients from fragmented flows to scalable, conversion-ready experiences.
- Compressed design-to-production cycles by integrating AI-powered workflows, vibe coding, and rapid prototyping, turning ideas into testable products in days rather than weeks.
- Built design systems and operational structure that raised design maturity and gave client teams a foundation to grow on.
Megastar Lead Product Designer
2016 – 2017 / Oakland, CA
- Owned end-to-end UX, UI, and visual design for a global mobile talent competition platform launching on iOS and Android.
- Established the visual design system and brand identity that anchored the cross-platform launch and supported early user acquisition.
- Shaped product flows that drove engagement and retention across a global creator audience.
Groupon Product Designer
2014 – 2016 / Palo Alto, CA
- Redesigned the merchant onboarding experience for the Self-Service Deal Creation Tool, removing friction and significantly increasing merchant sign-ups.
- Reshaped the end-to-end onboarding flow, replacing a sales-led intake with a smooth self-serve path that reduced drop-off and freed up sales operations.
- Designed Merchant Pages and Groupon To Go delivery experiences, expanding the company’s B2B and on-demand footprint.
SmartRecruiters Product Designer
2014 / San Francisco, CA
- Designed enterprise recruitment workflows: social integrations, news feeds, notifications, messaging, and job lists, supporting customer expansion across global HR markets.
- Translated complex business requirements into intuitive experiences that drove enterprise adoption.
Earlier Experience
2008 – 2013
- Lead UX, UI & Visual Designer at YouWowMe (WowApp), shipping cross-platform Mac, Windows, iOS, and Android experiences and the full brand system from zero to launch.
- Senior GUI Designer at AOL / ICQ Instant Messaging, leading UI and visual design for ICQ 7.0 (millions of users globally) and managing designers across Windows and Mac.