Design. Ship. Repeat.
In the age of AI, design is the real differentiator. I design digital products end to end, from strategy, UX, Visual Design to polished UI. 15+ years with teams that move fast.
- Walmart
- Adobe
- Groupon
- Atlassian
- ICQ
- SmartRecruiters
- Beans.ai
- MyUS
How I Work
I don't design in phases.
I design in motion.
The process serves the product. Not the other way around.
Understand enough to move, then make something real. Put it in front of people, learn, refine, and repeat. Use research when there’s something to learn, prototypes when there’s something to test, and systems when something needs to scale.
What I Bring
Strategy. Design. Leadership.
I help teams find the right product direction, turn complexity into clear experiences, and carry the vision all the way through execution.
Strategy
Finding the right product direction
- Product Direction
- UX Vision
- AI Experiences
Design
Turning complexity into clear, compelling experiences
- Product Design
- Visual Craft
- Design Systems
- Prototyping
Leadership
Creating clarity and moving products forward
- Design Direction
- Team Alignment
- Engineering Collaboration
Selected Work
Projects
GreenLyneLeading the product end to end: pipelines, bulk imports, geo-targeted campaigns, and data-heavy dashboards.
MyUSRoutine shipments kept simple while customs and edge cases are handled in context.
KyndrDiscovery, hosting, and RSVPs designed so the social layer stays above the logistics.
Megastar MillionaireAuditions, tournament rounds, and voting designed for artists and their fans.
Shop & ShipThe full customer experience redesigned as a working build, desktop and mobile.
Beans.aiApartment-level navigation for drivers moving fast, often one-handed.
Groupon MerchantA guided deal builder and orders dashboard built for busy operators.
WarrCloudRedesigning a legacy warranty system into a modern platform across six interconnected applications.
Adobe AcrobatOnboarding concepts and an interactive prototype inside Adobe’s design language.
Walmart CashiEarly product vision: discovery, brand direction, and the first UX/UI concepts.
SmartRecruitersProduct and pricing pages structured for clarity and conversion.
VidaVidaFast meal logging and progress framed around consistency, not perfection.
KardCard linking, offer discovery, and deal activation designed end to end.
PledgecampBrand identity and marketing experience, from logo system to landing pages.
Atalef DeepMatchBrand identity and website design for an AI matching engine that pairs the right candidate with the right role. Built to earn the trust of a technical audience.
Kind Words
Client voices
“Any company looking for an awesome designer that will create an amazing user interface and experience will benefit from calling Igor.”
“Professionalism, meticulous attention to detail, and unwavering commitment to quality are truly impressive.”
“Designed for a business purpose translating all the requirements, use cases, and edge cases into a usable and user pleasing flow.”
“He has completed several successful projects for our company, and his willingness to listen first, provide creative solutions, and quickly implement feedback makes working with him a pleasure.”
“Igor is a truly full stack product user experience designer! I’ve worked with Igor on several products and projects over the years and he has always proven to be professional, dedicated and original.”
“He approaches UX design from a holistic approach and is incredibly thorough when developing a user flow. His designs are intuitive and well thought out. He’s very talented at listening to others and interpreting the actual needs.”
About
I help startups and growing companies design digital products that are simple, intuitive, and ready to ship.
I'm a Principal Product Designer with 15+ years of experience across product strategy, UX, UI, and design systems. I've worked with early-stage startups as well as products used by millions of people, helping teams simplify complex problems and ship thoughtful digital experiences.
Today, I partner with founders and product teams through Flowform, my product design studio.
I'm based in Santa Rosa, California, in Sonoma County. Most of my work is remote, with teams across the Bay Area, the US, and worldwide.
Mentorship
Mentoring designers
Outside client work I mentor product designers on ADPList: portfolio reviews, career strategy, and the business of design. Here is what mentees say about those sessions.
“Igor shared how he began his career as a designer and provided me with valuable insights into working with clients. Additionally, he reviewed my portfolio and offered professional, constructive feedback.”
Ivanna HeraskinaProduct Designer · Freelance“Igor shared valuable insights with me on how to properly structure a portfolio and CV for the U.S. market. He is a very open and supportive person, always willing to help.”
Aleksandr VolodkovichProduct Designer · Tinkoff“He is very professional and knowledgeable. He gave me his honest opinion on my portfolio and many tips to improve it. He is encouraging and has a great mindset. I highly recommend him!”
Shir TurkenitzUX Designer · Stealth StartupGet In Touch
Let's get started
Tell me about your project and I'll get back to you within one business day. Or if you'd rather talk, grab a time on my calendar.