Design. Ship. Repeat.

I design digital products end to end, from strategy, UX to polished UI. 15+ years with teams that move fast.

Selected Work

Projects

GreenLyne: B2B CRM lead management and sales operations product designGreenLyneLead management CRM · B2B SaaS WarrCloud: automotive warranty processing platform product designWarrCloudWarranty processing · B2B SaaS Beans: mobile delivery navigation app UX and UI designBeans.aiDelivery navigation · Mobile Kyndr: social events mobile app UI designKyndrSocial events app · Mobile Megastar Millionaire: mobile singing competition app UX and UI designMegastar MillionaireTalent competition · Mobile Adobe Acrobat: mobile and tablet onboarding UX design and interactive prototypeAdobe AcrobatOnboarding · Mobile & tablet Walmart Cashi: mobile fintech wallet and bill payments app designWalmart CashiFintech wallet · Mobile Groupon Merchant: deal builder and order management dashboard product designGroupon MerchantDeal builder & orders · B2B SaaS SmartRecruiters: hiring platform marketing website designSmartRecruitersHiring platform · Web Shop & Ship by Aramex: cross-border shipping platform product designShop & ShipCross-border shipping · Web VidaVida: nutrition and diet tracking platform product designVidaVidaNutrition tracking · Wellness MyUS: international shipping and shipping calculator web product designMyUSInternational shipping · Web Kard: card-linked cash-back rewards mobile app designKardCard-linked rewards · Mobile Pledgecamp: blockchain crowdfunding platform brand identity and landing page designPledgecampCrowdfunding platform · Web3 Atalef DeepMatch: developer hiring and skills-matching SaaS landing page designAtalef DeepMatchDeveloper hiring · SaaS

How I Lead

Strategy. Design. Leadership.

Companies bring me in when the problem is bigger than the UI: a product to define, a system to untangle, a direction to set. I turn that ambiguity into clear strategy, intuitive products, and production-ready outcomes.

Strategy

Deciding what to build, and why

  • Product Strategy
  • UX Vision
  • AI Experience Strategy
  • Opportunity Mapping
  • Research Synthesis

Design

Making complex products clear

  • Product Design
  • Interaction Design
  • Enterprise UX
  • Design Systems
  • AI Interfaces

Leadership

Aligning people, shipping product

  • Design Direction
  • Engineering Collaboration
  • Stakeholder Alignment
  • AI-Enabled Workflows
  • Production Delivery

About

Igor Ginzburg, Principal Product Designer | AI-Native

I help startups and growing companies design digital products that are simple, intuitive, and ready to ship.

I'm a Principal Product Designer with 15+ years of experience across product strategy, UX, UI, and design systems. I've worked with early-stage startups as well as products used by millions of people, helping teams simplify complex problems and ship thoughtful digital experiences.

Today, I partner with founders and product teams through Flowform, my product design studio.

I'm based in Santa Rosa, California, in Sonoma County. Most of my work is remote, with teams across the Bay Area, the US, and worldwide.

Toptal Top 3% Talent badge Upwork Expert-Vetted badge

Recognized by Upwork and Toptal through vetting processes, earning placement among the top 1% and top 3% of freelance talent, respectively.

Get In Touch

Let's get started

Tell me about your project and I'll get back to you within one business day. Or if you'd rather talk, grab a time on my calendar.

Available for new projects

Based in Santa Rosa, CA

Or book a call directly