Founding Product DesignerStrategyAIBranding & Motion
Igor Ginzburg
Founding product designer and strategic partner helping teams shape what to build and bring it to life.
More than design.
I work at the intersection of product strategy, design, and technology, helping teams move from uncertainty to clarity.
Product Strategy & Discovery
Understanding the problem, identifying opportunities, defining priorities, and figuring out what actually needs to be built.
0 → 1 Product Design
Turning early ideas into intuitive products, from user flows and UX to visual design and scalable design systems.
AI-Powered Prototyping
Using AI to explore ideas, build interactive prototypes, and validate experiences before committing to development.
Product & Design Leadership
Working alongside founders, product managers, and engineers to guide decisions, align teams, and bring products to market.
Recent work
Kyndr
A community-led social network built as a kinder alternative to mainstream platforms. Led design end to end, from first concept through launch and the design system behind it.
GreenLyne
A B2B platform for home improvement financing that connects merchants, lenders, and homeowners around HELOC qualification. Led product design end to end, from pipelines and campaigns to data-heavy dashboards, and built working prototypes with Claude to validate it before engineering.
WarrCloud
A B2B SaaS platform that automates automotive warranty processing for dealerships and service teams. Led UX, UI, and the design system across six applications, turning a fragmented legacy system into one modern platform.
MyUS
A global e-commerce and shipping platform that lets customers worldwide shop from US and UK stores and ship anywhere. Led UX and UI across multiple products and brands, from modernizing legacy flows to launching new ones.
Shop & Ship
Aramex’s international package forwarding service. Redesigned the product and improved the UX to support a new backend infrastructure.
Beans.ai
A location intelligence company that gets delivery drivers to the right door inside apartment complexes. Designed two mobile apps, including the last-mile delivery app used by drivers on the ground, and the company logo.
VidaVida
A nutrition and weight-loss program with an app, personalized meal plans, recipes, and a member community. Designed the onboarding, the social features, and the marketing that brought people in.
All work