Design. Ship. Repeat.
In the age of AI, design is the real differentiator. I design digital products end to end, from strategy, UX, Visual Design to polished UI. 15+ years with teams that move fast.
- Walmart
- Adobe
- Groupon
- Atlassian
- ICQ
- SmartRecruiters
- Beans.ai
- MyUS
How I Work
I don't design in phases.
I design in motion.
The process serves the product. Not the other way around.
Understand enough to move, then make something real. Put it in front of people, learn, refine, and repeat. Use research when there’s something to learn, prototypes when there’s something to test, and systems when something needs to scale.
What I Bring
Strategy. Design. Leadership.
I help teams find the right product direction, turn complexity into clear experiences, and carry the vision all the way through execution.
Strategy
Finding the right product direction
- Product Direction
- UX Vision
- AI Experiences
Design
Turning complexity into clear, compelling experiences
- Product Design
- Visual Craft
- Design Systems
- Prototyping
Leadership
Creating clarity and moving products forward
- Design Direction
- Team Alignment
- Engineering Collaboration
Selected Work
Projects
GreenLyneLeading the product end to end: pipelines, bulk imports, geo-targeted campaigns, and data-heavy dashboards.
WarrCloudRedesigning a legacy warranty system into a modern platform across six interconnected applications.
KyndrDiscovery, hosting, and RSVPs designed so the social layer stays above the logistics.
Beans.aiApartment-level navigation for drivers moving fast, often one-handed.
Megastar MillionaireAuditions, tournament rounds, and voting designed for artists and their fans.
Adobe AcrobatOnboarding concepts and an interactive prototype inside Adobe’s design language.
Walmart CashiEarly product vision: discovery, brand direction, and the first UX/UI concepts.
Groupon MerchantA guided deal builder and orders dashboard built for busy operators.
SmartRecruitersProduct and pricing pages structured for clarity and conversion.
Shop & ShipThe full customer experience redesigned as a working build, desktop and mobile.
VidaVidaFast meal logging and progress framed around consistency, not perfection.
MyUSRoutine shipments kept simple while customs and edge cases are handled in context.
KardCard linking, offer discovery, and deal activation designed end to end.
PledgecampBrand identity and marketing experience, from logo system to landing pages.
Atalef DeepMatchA landing experience that sells skills-matching to a skeptical technical audience.
About
I help startups and growing companies design digital products that are simple, intuitive, and ready to ship.
I'm a Principal Product Designer with 15+ years of experience across product strategy, UX, UI, and design systems. I've worked with early-stage startups as well as products used by millions of people, helping teams simplify complex problems and ship thoughtful digital experiences.
Today, I partner with founders and product teams through Flowform, my product design studio.
I'm based in Santa Rosa, California, in Sonoma County. Most of my work is remote, with teams across the Bay Area, the US, and worldwide.
Get In Touch
Let's get started
Tell me about your project and I'll get back to you within one business day. Or if you'd rather talk, grab a time on my calendar.