Ownership
Owning the outcome. Feeling the weight of it, embracing it fully, and carrying it from the first idea to the finished product.
available_for_new_projects · santa_rosa.ca
Design. Ship. Repeat.
I design digital products end to end, from strategy, UX to polished UI. 15+ years with teams that move fast.
- 15+ years experience Designing and shipping digital products, from early idea to scale.
- Products shipped Across B2B and B2C, spanning fintech, SaaS, e-commerce, mobile, social apps, wellness, and Web3.
- AI-first workflow Prototyping and building with Claude, Codex, and modern tooling to move from concept to working product fast.
- End-to-end ownership Strategy, UX, UI, and build under one roof.
- Walmart
- Groupon
- ICQ
- Adobe
- YouWowMe
- Kard
- Kyndr
- WarrCloud
- Atlassian
- SmartRecruiters
- GoodCell
- Megastar Millionaire
- PBS Biotech
- myHaven
- LifeDojo
- Beans.ai
- MyUS
- Vidavida
- Atalef
- AgentC
- Etternally
- Convincefy
- Infiniscape
- GOTrashy
- Agrofita
- ZitaVault
- Pledgecamp
01 Selected Work
Projects
Full portfolio on Figma →I've worked on a wide range of projects from mobile to desktop, across both B2B and B2C and have covered a broad range of industries.
02 Capabilities
Think, Craft, Build
An end-to-end design process, from discovery and strategy through high-fidelity craft to shipped, working builds.
Think
- Discovery & Research
- UX Architecture
- Wireframes & Flows
- Prototyping
Craft
- Design Systems
- High-Fidelity UI
- Component Libraries
- Brand & Identity
Build
- Claude
- Codex
- Webflow
- Apps & Websites
03 Agentic Workflow
Designed by a human, built with agents
The way I ship changed. I still design every screen myself, in Figma, by hand. The build now runs through agents: Claude and Codex handle implementation while I direct, review, and refine. Design to deployed product in days, not quarters.
- Agent-driven builds Claude Code and Codex on the implementation, MCP tooling for design, deploys, and QA.
- Systems agents can read Design tokens, components, and specs structured so an agent can build from them directly.
- Prototypes that are real Working code in the browser, not clickthroughs. This site is one of them.
$ claude "ship the v2 landing page"
● reading design tokens … ok
● building components … 14 files
● wiring motion … gsap · lenis
● checking mobile … 390×844 ok
✓ deployed · preview ready
$
04 On AI
I use AI to optimize, develop, launch, and manage. What stays human is the creative core.
05 Approach
What makes a project successful?
Teamwork
No one ships alone. Doing your part while moving in sync with the people around you, all the way to the finish line.
06 About
I've spent 15+ years designing SaaS and digital products, helping teams turn complex ideas into intuitive experiences that scale. My work spans product strategy, user experience, high-fidelity design, and design systems, allowing me to guide products from early discovery through launch. Today, I use AI-powered tools like Claude and Codex to rapidly prototype, validate assumptions, and reduce the gap between concept and execution.
Teams usually bring me in for one of two reasons. Either they have a product that works but feels rough, and they need it to feel clear and considered. Or they're shipping fast and need someone who can own design end to end without slowing things down. I'm good at both.
I'm based in Santa Rosa, California, in Sonoma County. Most of my work is remote, with teams across the Bay Area, the US, and worldwide.
07 Kind Words
Client voices
08 Breadth
Industries, Business Models & Products
09 Get In Touch
Let's get started
Tell me about your project and I'll get back to you within one business day. Or if you'd rather talk, grab a time on my calendar.